It’s National Customer Service week, haven’t you noticed? What about the joy displayed by the service station attendant, the helpfulness of your bank or the can do attitude of your local council! I’m not knocking it, having a week dedicated to customer service is brilliant but why one week? Why not every week! I think I’ve worked out why. I was out for a run with my wife in the beautiful Northumberland countryside. After an hour we stopped for a rest and watched as a farmer scoured his field looking for and removing rocks. Some were huge! I asked him how long it would take to clear the field and he smiled as he responded with, ‘A few days!'
‘I bet it’s worth it to end up with a nice clear field’, I offered. ‘Well it is, but I’ll have it all to do again next year!’
He went on to explain that rocks find their way to the surface through time and if he didn’t take time out to clear the field he’d have a heck of a bill for the damage they’d do to his farm machinery at harvest time. I suppose we all have our rocks which come to the surface, usually in the form challenging people who would be happy to cause damage, problematic systems which cause frustration and lack of time. And these problems tend to raise their ugly heads right when we should be reaping the rewards of a good harvest. So that’s what we can use a week like National Customer Service Week for. Just as the farmer needs to have a clear out every year, I would suggest you do the same. Review your systems, check out your people, talk to your customers (I double dare you). I noticed that farmer didn’t throw all the rocks away. He kept some for fixing walls and some he just tipped at the side of the field out of harms way. It’s an unwritten law that even if you do manage to get rid of the rocks, just as the farmer does, you will have to do it all again 12 months later (National Customer Service Week 2008?). The key is the timing. The farmer removed the rocks before he planted the seeds. He ‘future proofs’ his fields for harvest. It’s hard work at the time but he’s working towards something better for the future. So how are your service levels today? I dare you to clear your rocks – now.
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