We all do it from time to time. It makes a good story great and a bad story better. Exaggeration is in the blood. The point is what are people saying about you?

If you provide brilliant service people will exaggerate how good that service was for them. They'll make it even better when they replay their experience to their friends. If you provide poor service the disgruntled will just love to embellish their tale about how pathetically poor you were.

It's not fair but it's true.

So if people are going to exaggerate about you - which way do you want it to be?

Be Brilliant!

Michael

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If you order it today (Wednesday 15th July) on Amazon.co.uk you'll get some great freebees from Deirdre including a free audio programme by me. Check out the details of the offer here and order Fulfilled by clicking on the following link Fulfilled: A Personal Revolution in Seven Steps.

Hi Michael,

Should I use social media such as Facebook or Twitter to promote my business? I've tried blogs but struggle to get anyone to read them.

Thank you,

Kevin Price

Hi Kevin,

My personal opinion (and the marketing geniuses may disagree), is that Facebook and Twitter are great ways to promote YOU - but only if you are an interesting person.

On Twitter people want a glimpse of you not your product.

It's similar with Facebook. People want to see and interact with a face not a logo. I think we are seeing a revolution in how we communicate. So my advice would be test it, have some fun and see what happens - but you must be part of it to understand it.

Be Brilliant,

Michael

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